Claim Change

print | 3D | web | motion

Claim Change is a grassroots campaign designed to raise awareness and inspire action, centered around gender wage gap issues in the Pittsburgh area. Founded by senior design student Vanessa Koch, the project is sponsored by the Women and Girls Foundation. I worked with Vanessa and fellow student Anne Brodie to design and develop the campaign, creating a multi-platform system, solidifying the campaign's identity, and producing mailers, takeaways, tote bags, motion graphics, and a community-based website. The campaign also consisted of constructing large, tri-sized, 3D installations (6' tall) placed on college campuses around the Pittsburgh area.