Rogue

branding | packaging | product

"Midway between order and crime, running with the hare and hunting with the hounds, not overly scrupulous and responsible for themselves alone."

Rogue is an upscale fragrance line for the modern lady and gentleman, inspired by the most notorious (and stylish) vigilantes of classic cinema and film noir. Designed from the ground up, channeling the personas of Bogart-and-Bacall and then some, it is a brand aimed at reflecting that indiscernable admiration the viewer carries for the antihero. What is it about human nature that draws us to the atypical heroes and heroines? Whatever the reason, we sympathize with these rogues, as they possess an undeniable style in all their backwards morality and shaded personas.

Deliverables include logo, packaging, laser-cut cork tops for vintage-style fragrance bottles, silkscreened matchbooks, labels, an 80-page perfect bound lookbook, and three A1 posters, all printed on UV paper and displayed in hand-constructed lightboxes.